About the Book
In today’s scenario, economic boundaries almost have already disappeared and those remaining will continue to vanish. The book consists of twelve chapters. Each chapter is supported by the list of book, magazines, journals and websites used as a reference along with relevant questions and few case studies to make the concepts crystal clear. The authors believes that the book will serve as a tool for the students as well as business professionals to better manage and understand various dimensions and concepts of International Business Environment.
CONTENTS
Foreword vii
Acknowledgement ix
Preface xi
1. INTRODUCTION AND TRADE THEORIES 1
1.1 Introduction
1.2 What is Business?
1.3 Objectives of Business
1.4 What is International Business and its Evolution?
1.5 Concept and Nature of Business Environment
1.6 Meaning of International Business Environment
1.7 Features of International Business Environment
1.8 Importance of International Business Environment
1.9 International Business Environment: A System Approach
1.10 Factors Affecting International Business Environment
1.11 International Trade Theories
1.12 International Business Environment and Indian Economy
1.13 Globalisation of Business: Concept and Evolution
Summary
Questions for Discussion
Case Study
2. MODES OF INTERNATIONAL BUSINESS 53
2.1 Introduction
2.2 Stages of International Business Entry
2.3 Different Modes of International Business
2.4 Strategic Alliances
2.5 Investment Related Mode
2.6 Factors Determining International Business Entry Mode
2.7 Theories of Foreign Market Entry Mode
Summary
Questions for Discussion
Case Study
3. REGULATION OF FOREIGN TRADE 84
3.1 Introduction
3.2 Free Trade and Protectionism
3.3 The Foreign Trade (Development and Regulation) Amendment Bill, 2009
3.4 Foreign Trade Policy 2009-2014
3.5 Tariff and Non-tariff Barriers
3.6 India Trade Promotion Organisation
3.7 Export Promotion
Summary
Questions for Discussion
Case Study
4. MULTILATERAL AGREEMENTS 113
4.1 Introduction
4.2 Meaning of Multilateral, Bilateral, Regional and Unilateral Agreements
4.3 GATT
4.4 Uruguay Round
4.5 WTO
4.6 The WTO Doha Round
4.7 Agreement on Agriculture (AOA)
4.8 GATS
4.9 TRIPS
4.10 TRIMS
4.11 World Bank
4.12 IMF
4.13 G8 & G20
4.14 Free Trade Areas
4.15 The European Economic Community
4.16 EU and WTO
4.17 NAFTA
4.18 SAFTA
4.19 LAFTA
4.20 ASEAN
4.21 SAARC
4.22 UNCTAD
Summary
Questions for Discussion
Case Study
5. MULTINATIONAL COMPANIES 150
5.1 Introduction
5.2 Meaning and Definition of MNC’s
5.3 Models of MNC’s
5.4 Advantages and Disadvantages of MNC’s
5.5 Origin and Development of Multinational Companies in India
5.6 Dominance of MNC’s in India
5.7 Monopolies and Restrictive Trade Practices (MRTP) Act
5.8 Foreign Exchange Regulation Act (FERA), 1973
5.9 Change of FERA to FEMA
5.10 Foreign Exchange Management Act (FEMA), 1999
Summary
Questions for Discussion
Case Study
6. BALANCE OF PAYMENT 182
6.1 Introduction
6.2 Meaning and Definition of Balance of Payment
6.3 Meaning of Balance of Trade
6.4 Difference Between Balance of Trade and Balance of Payment
6.5 Components of Balance of Payment
6.6 Disequilibrium in the Balance of Payments
6.7 Causes and Types of Disequilibrium
6.7 Measures to Correct Disequilibrium
Summary
Questions for Discussion
Case Study
7. NEW ECONOMIC POLICY 201
7.1 Introduction
7.2 Overview of New Economic Policy 1991
7.3 Liberalisation
7.4 Privatisation
7.5 Globalisation
7.6 Impact of New Economic Policy
7.7 Industrial Policy 1991
7.8 New Consolidated FDI Policy 2010
Summary
Questions for Discussion
Case Study
8. FOREIGN INVESTMENTS 236
8.1 Introduction
8.2 Meaning of Foreign Investments
8.3 Foreign Direct Investment
8.4 Foreign Portfolio Investment
8.5 Difference Between FDI & FPI
8.6 Foreign Exchange Market
8.7 Foreign Exchange Market in India
Summary
Questions for Discussion
Case Study
9. FOREIGN EXCHANGE 257
9.1 Introduction
9.2 Meaning of Foreign Exchange
9.3 Meaning of Exchange Rate
9.4 Convertibility
9.5 Gold Standard and Gold Exchange Standard
9.6 Factors Affecting Exchange Rate
9.7 Theories of Foreign Exchange Rate Determination
9.8 Exchange Rate Regime
9.9 Euro-Dollar Market
9.10 International Monetary System
Summary
Questions for Discussion
Case Study
10. INDIA’S FOREIGN POLICY AND INTERNATIONAL LIQUIDITY 274
10.1 Introduction
10.2 Foreign Policy
10.3 International Liquidity
10.4 IMF Crisis Lending
10.5 Organisation for Economic Co-operation and Development
Summary
Questions for Discussion
Case Study
11. INTERNATIONAL MARKETING 286
11.1 Introduction of International Marketing
11.2 Definition of International Marketing
11.3 What is Domestic Marketing, Export Marketing, International Marketing, Multinational Marketing and Global Marketing?
11.4 Difference between Domestic Marketing and International Marketing
11.5 International Marketing Mix
11.6 International Product Lifecycle
11.7 International Branding
11.8 International Marketing Scenario in India
Summary
Questions for Discussion
Case Study
12. COUNTRY RISK ANALYSIS AND BUSINESS ETHICS 303
12.1 Introduction
12.2 Concept of Country Risk
12.3 Country Risk Factors
12.4 Country Risk Assessment
12.5 Credit Rating Agencies
12.6 Meaning of Foreign Investment Risk Matrix
12.7 Impact of Culture in International Business
12. 8 Ethics in International Business
12.9 Corporate Social Responsibility in International Business
Summary
Questions for Discussion
Case Study
Glossory 319
Index 325
About the Authors
Dr. S. Porkodi is a young and energetic author. Presently, she is working as the Director of Ishan Institute of Management and Technology, Greater Noida. Educationally qualified as B.Sc(Comp.Sci.), M.B.A., M.Phil(Ent.), M.Phil(Mgt.), PG.D.PM&IR., PG.D.HM., Ph.D. She is having thirteen years of teaching experience in Business Management and Hospital Management.
Dr. Porkodi has drafted syllabus for Bharathiar University UG and PG Hospital Management Regular and Distance Education courses. She has pioneered various journals of National and International repute and worked as a Board member for various panels of several institutions. She has published papers in reputed National and International journals and contributed to reknown periodicals. She has authored several course materials for MBA and Textbooks. She served as an Editor-in-Chief of a referred journal-Management Stream. And now, she is the Editor-in-Chief of International Journal of Management Rivulet.
Dr. Ansarul Haque is a Smart and dynamic author. He is working as an Assistant Professor in Ishan Institute of Management and Technology, Greater Noida. He has completed his Doctorate in Economics from Aligarh Muslim University, a renowned Central University of India. He is having more than seven years of teaching experience. He taught Managerial Economic, Economic Environment of Business and International Business Environment to the Management students.
Dr. Ansarul Haque as an Editorial Board member of a reputed Journal-Management Stream. He has published articles in International and national Journals.
