About the Book
The book entitled
New Media Technology and Communication is a systematic and scientific study of the evolution and growth of media technology, especially during the later part of the twentieth century. Advancement in science and technology has great impact on higher education including, the mass communication. Essentially, the new media technologies are comprehensible, dense, networkable interactive and impartial. Computer games, internet, website, CD-ROMs, DVDs and computer multimedia are the most common examples of the new media technology. In fact, the new media technology is digital in character. The authors have made serious and sincere effort to incorporate all the key elements of new media technology and communication both from the theoretical as well as empirical perspectives. This work is an invaluable source of knowledge for the graduate and post-graduate students undertaking mass communication. Also, this book would provide a new direction in the field of new media technology and communication research and analysis.
Contents
Preface (v)
1. Introduction to New Media 1
• Brief History • What is New Media? • Globalisation and New Media • Social Media
• New Media as a Tool for Social Change • Interactivity and New Media • The New Media Industry • Summary
2. Capturing Sound and Light 9
• Alphanumeric • Edison’s Phonograph • Photography • Photographic Film • Edison Motion Pictures • Digital Imaging • Digital Photography • Film • Summary
3. Transmission Technologies 65
• Transmission Model of Communication • Telegraph • Telephone • AM Broadcasting • FM Broadcasting • TV Transmission • Cable Television • Satellite Television • Optical Fibers • Data Communication • Summary
4. Storage and Display Technologies 125
• Print Media • Paper • Printing • Magnetic Tape • CDs and DVDs • Read-only Memory (ROM) • Random-access Memory(RAM) • Speakers • Cathode Ray Tubes • Plasma Displays • Liquid Crystal Display LCDs • Digital Light Processing (DLP) • Summary
5. Signals and Systems 187
• Fourier • Frequency Response • Analog and Digital Filters • Summary
6. Information Theory and Digitization 193
• Information Theory • Coding Theory • Channel Capacity • Digitization • Summary
7. Networks 205
• Circuit Switching • Packet Switching • Open System Interconnection (OSI) • Flow Control • Access Control • Queueing • Network Latency • Error Detection and Correction • Summary
8. The Internet 227
• Technological Features • TCP/IP • Domain Name System • Router • Hypertext Transfer Protocol (HTTP) • IP Multicast • World Wide Web • Technology • Governance • Modern Uses • Services • Accessibility • Social Impact of the Internet • Future of the Internet • Summary
9. Wireless Communication 243
• Wireless • Cellular Generations • Wireless Data Communication • The Electromagnetic Spectrum • Wireless Network • Applications of Wireless Technology • Summary
10. The Technical Standards Wars 255
• Format War • Technical Standard • Technical Communication • Technical Communication Tools • The Economics of Standards Wars • Standard Setting in a Network Economy • Summary
11. Data Security and Cryptography 293
• Data Security • Cryptography • Summary
12. Digital Rights Management 307
• Technologies • Laws Regarding DRM • Controversy • Shortcoming • Broadcast Flag
• Globally Unique Identifiers • Peer-to-Peer Challenges • Summary
13. Media and Communication in India 341
• Print Media • Audio-Visual Media • Information Technology in India • Communications in India • Cinema of India • Summary
Bibliography 359
Index 365
About the Authors
B.K. Chaturvedi: MBA from University of Calcutta and Ph.D. from Uttakal University (Bhubaneswar) is a noted scholar of Business Management specializing in media management. He has vast experience of conducting, coordinating and reviewing impact assessment of development projects in various business sectors. Presently, he is a Senior Reader and Faculty Incharge of I.P. College, Ghaziabad (U.P.). He has contributed significantly both nationally and inernationally in building the technical capacity in the field of media management through his professional inputs in academic and training programmes. He has also served as consultant on several corporate houses for business appraisal of development projects, and worked as a consultant for several international agencies.
Dr. S.K. Mittal is Professor of Advertising and Integrated Marketing Communications at the Medil School of Journalism, Northwestern University Chicago, where he and his associates have pioneered the first graduate programmed in Integrated Marketing Communications. Before joining Northwestern in 1977, Mittal was Senior Vice President of Advertising and Public Relations in Mumbai for a Multi National Company. He has consulted, lectured and held seminars on marketing, marketing communications, advertising, sales promotion, direct marketing and creative strategy in the Unites States, Europe, Sourth America and Asia. Mittal is the Editor of Direct Marketing Journal of the Promotion Marketing and the first recipient of the Direct Marketing Educator of the Year Award (1999), presented by the Direct Marketing Educational Foundation. Originally held from Rajasthan, Mittal has a very powerful presence in the international arena.
