About the Book
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal Brand, which forms the key to enduring personal success. This new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing.
“Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world….I love his focus on authenticity. …My request to you, the reader, is – make this book part of your life. Don’t just read this book for its ‘interesting’ content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” -- From the Foreword by Marshall Goldsmith. Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.
“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues.The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. It’s a wonderful step by step approach to making out desired brand explicit.The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow.This book offers an architecture to turn these ideas into action.”— Dave Ulrich, Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ (Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.
2. An Authentic Personal Branding Model
3. How to Define and Formulate Your Personal Ambition
4. How to Define and Formulate Your Personal Brand
5. How to Formulate Your Personal Balanced Scorecard
6. How to Implement and Cultivate your Personal Brand
7. Alignment with Yourself
References and Recommended Reading
About the AuthorHubert K. Rampersad,
B.S., M.Sc., Ph.D. is a leading expert on Authentic Personal Branding, bestselling author, keynote speaker, and President at Personal Branding University and TPS International Inc. in the US. He is the prominent author of the bestselling books “Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity” , “Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness”, “TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma - A New Blueprint for Creating High Performance Companies”, and “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand”, which have been published in many languages. Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), member of the Editorial Advisory Board of the journal Measuring Business Excellence (UK), member of the Editorial Advisory Board of the TQM Magazine (UK), and editorial advisor to Singapore Management Review. He is also a member of Marschal Goldsmith’s prestigious Thought Leader Advisory Board (San Diego), and selected by The Marschal Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. His views on happiness in life and work were published in BusinessWeek.